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Business
Title: The Truth About Trust in Business: How to Enrich the Bottom Line, Improve Retention, and Build Valuable Relationships for Success
Author: Vanessa Hall
Rating: Excellent!
Publisher: Emerald Book Company
Web Page: www.emeraldbookcompany.com
Reviewed by: Kym Markowitz

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  • As expected from its title, “The Truth About Trust in Business” explores trust, its origins, and how to maintain it. Author Vanessa Hall’s conversational style is very readable and keeps reader interested. She presents what could potentially be a boring topic without getting dry or dull.

    Hall has created a brick wall metaphor to describe how trust affects relationships and which stressors are most likely to break trust. The wall consists of 3 parts: expectations, needs, and promises. Hall devotes several chapters to explaining these components and what role each play in fostering trust. She makes great use of anecdotes and examples and includes helpful illustrations of her wall metaphor to explain how trust broke down in the given situation. In later sections, Hall provides self-evaluation quizzes for the reader to assess their trustworthiness. Most chapters end with “Something to do,” encouraging the reader to reflect on the topic of the chapter and work toward understanding their needs, expectations, and promises, and how they relate to others.

    “The Truth About Trust in Business” is a quality book for those working to understand trust and its role in their business relationships. It is well suited to any level, from employee to manager, customer or salesperson. The book is definitely a good read for anyone who works in business and wishes to improve their business relationships.








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