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Business
Title: About Jenga: The Remarkable Business of Creating a Game that Became a Household Name Author: Leslie Scott Rating:  Must Read!
Publisher: Greenleaf Book Group Press Web Page: www.greenleafbookgroup.com Reviewed by: Eric Jones |
 
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Leslie Scott is my new hero. Existing in a world that’s becoming engorged on the digital wave of electronic gaming, and having succumb to the wave myself (yes, I do moonlight as a video games vendor), its invigorating to hear someone intelligent profess the merits of the board game. Although Leslie Scott’s book lends a heavy emphasis on the business of creating and marketing the game Jenga, it also forges into the philosophical; the Tao of Jenga, if you will. And it is in those places where “About Jenga” shines brighter than any other business book that Greenleaf Book Group has ever produced. Given Jenga’s near intuitive simplicity, you might expect that it came about nearly by accident, but the truth is that how the game is played is not the same as how it’s marketed. The look, the feel, the precarious situation that Jenga puts its players in, even its name, are the results of a life lived in the pursuit of knowledge. Scott was born in Africa, and educated in Kenya, Sierra Leone, and Oxford. And she has leant the bulk of this pursuit to the launching of the classic game, taking great care to learn the practice of selling an idea, protecting the rights of that idea and launching a phenomenon. “About Jenga” is not a blueprint for creating a game with mass appeal, rather it is Scott’s exploration of how a mix of fate and effort culminated in the perfect storm to help her push Jenga on the market from the ground up. It is very much a story of a woman up against the world of corporate licensing who discovers a way to triumph in a way that only someone with the intellectual moxy to go up against it in the first place could. It’s inspirational in a number of ways. There’s a good bit of memoir involved with “About Jenga”, and this wouldn’t be as interesting if not for the unique upbringing that Scott experienced in the first place. The real star of the book is Jenga itself, and it’s in Scott’s battle to get the game off the ground that the book really takes off. The mine field of trademarking and legalese would be daunting for anyone, especially when being propositioned by a major company. Leslie Scott operates like the James Bond of the board game business, and Jenga is her Walther PPK. It’s small and packs one hell of a punch.
I’ll admit that I’ve never really been much of a fan of
Jenga, the game. I’m a story kind of guy, and when I play
board games I want to be riveted by the twists and turns
along the likes of which games like Monopoly, Risk, and Clue
provide. But I’m not ashamed to admit even to my videogame
store co-workers that board games have a special place in
the household that Sony and Microsoft will never break. The
fancy effects of virtual reality are just like the
overstuffed CGI of films today, and board games have all the
indelible artfulness of the theatre. The most important
thing that “About Jenga” provides is to remind us that its
top selling point is the metaphor that Jenga provides us
with. You and your opponent are perched together on a single
perfectly geometric tower, faced with only those decisions
below you, and each decision brings you closer to the end.
It’s short, it’s simple, it’s fun. Jenga is life. Choose
wisely.
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