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Business
Title: Creating Ever-Cool: A Marketers Guide to a Kid's Heart Author: Gene Del Vecchio Rating:  Must Read!
Publisher: Pelican Reviewed by: Donna Gray Dave Gray |
 
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Everything you wanted to know about reaching youth in their constantly expanding world, from continuously re-inventing products to keep them from "wearing off" to creating a lifelong relationship with youth. I especially enjoyed learning how the senses play a role in child product appreciation. I always knew Play-Doh was a favorite and now I know why.
Everyone in a youth oriented business should use this book
as a tool to keep business fresh and "cool" for this
generation and the future.
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